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[26] ?????¤E?¤?í???a??£??×?a???¤M?¤J?¤·?31??£o??×÷?a???ˉ?ú?àμ?è?àà?§?a?aò???è????§??μ?êμ?éê±′ú?·£?í??ú?ú?¢à?′??óò?£?éú???¤?áêé?¤D??aèyáaêéμê1998?ê°?£?μú47ò3?£
On Research Method of Communication Ethnography
Wu Fei
(Journalism and Communication College of Zhejiang University, Hangzhou, Zhejiang Province, 310028)
Abstract: ethnography is the most typical explanative research method, and it was benefited by the promotion from culture anthropology research. Ethnography of communication is a new branch of communication evolved from culture anthropology and social linguistic study. The author tried to understand the communication method adapted by a certain culture of group members. Generally speaking, although ethnography research method has been focused by scholars from journalism and communication study, it still did not have any changes. Although there is not a clear definition, but a nice ethnography should contain following characteristics: first, it should describe the field working environment, explain the meaning of daily life, focus on micro process to hint anthropology researcher that they have been there by themselves. Second, it should show the linguistic ability of ethnography writers by translating the language and culture of another nation and expressed his meaning to native culture and his controlling to the main body. Third, it should endow culture a meaning of integration.
Keywords: Ethnography, Culture Anthropology, Ethnography of Communication, Research Method
[?eè?±à?- ??à¤]
?a?a??óú???D1ú′???±¨???·(China Media Reports) 2005?êμú4?ú?£
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